Lucky’s Pot of LEADS
Sales & Marketing Shouldn’t
Be All About Luck!!

In conjunction with Business Club America and Randolph Sterling, Inc., Hummingbird Creative Group invites you to the second of a series of 9 roundtable events in 2010 to celebrate Hummingbird’s 15th Anniversary.

Friday, March 12, 2010 at 1705 Prime, join industry expert panelists:
Wendy Coulter, President, Hummingbird Creative Group, Inc.
Rich Burghgraef, President - Randolph Sterling, Inc.
Sherry Mitchell, Director Brand Strategies, Hummingbird Creative Group, Inc.

The trio will address the differences between sales and marketing, as well as how they must support one another for either to be successful. Discover how to better qualify sales prospects through understanding why your current customers buy from you and using that information to build marketing messages that can help you sell! You will learn about:

• the need for structured communication between your sales and marketing teams
• the importance of knowing your competitive advantages
• new online resources and opportunities to find and foster leads and fill your sales funnel
• how selling is best done by asking questions, not selling what you have
• budgeting for both sales and marketing, not one or the other, to reach your growth goals.
• qualifying leads to find more of the business you want through your sales and marketing efforts.
• using unique sales enablement tools to build brand awareness.